The Pro-Democracy Information Lab is a think tank combatting disinformation with easy to access information for journalists. They needed a brand identity that could cut through today's polarized media landscape with clarity and purpose. The brand concept leverages a powerful linguistic contrast: while the prefix "dis" in "disinformation" negates and undermines, "pro" signifies forward movement and positive action, just as The Pro-Democracy Information Lab works as a positive foil to disinformation. The logo employs a distinctive color overlay where a bright blue "PRO" overlaps with a vibrant red "PRO," producing a midnight blue logo with bright blue and red edges on opposite sides, a symbol for democracy itself.